Launch Ocean Cleanup

Over 5 trillion pieces of plastic currently litter the ocean. Help us help The Ocean Cleanup to bring a change!

Today, for the first time in history, we are making an attempt in cleaning that mess up!
Thanks to the ambitious and slightly crazy plan of The Ocean Cleanup, we will -hopefully- be able to clean the oceans from the huge garbage patches that have accumulated over the years.
At Ms. Bay, we can only support this project, we are thrilled that it is finally happening! Did you know we support The Ocean Cleanup with 5% of our profits?

In recent years, people have started cutting down on plastic consumption, as we have realised the effects plastic can have on the environment and our oceans. And most of us know that plastic is not bio-degradable, it can not be absorbed back into the environment. But many of us aren’t aware of just how much of our own waste ends up in the oceans, and how much harm it does.

In addition to being bad for the environment, the amount of plastic in the ocean continues to grow – affecting wildlife and humans alike.

Trash accumulates in 5 ocean garbage patches, the largest one being the Great Pacific Garbage Patch, located between Hawaii and California. If left to circulate, the plastic will impact our ecosystems, health and economies. Solving it requires a combination of closing the source, and cleaning up what has already accumulated in the ocean.

The Ocean Cleanup develops advanced technologies to rid the world’s oceans of plastic. A full-scale deployment of their systems is estimated to clean up 50 % of the Great Pacific Garbage Patch in 5 years!

(Continue reading below the infographic)

According to the Ocean Conservancy, plastic has been found in more than 60% of all seabirds and 100% of sea turtle species.
Ingesting plastic has life-threatening effects on wildlife – and this plastic eventually ends up being digested by humans too.

Brits who consume fish are at risk of consuming 11,000 fragments of plastic each year, according to a recent Belgian study.
And sadly, half of all plastic manufactured becomes trash in less than a year.

Currently, only nine per cent of the world’s plastic is recycled – a problem because most plastics are not biodegradable and typically take more than 400 years to degrade.

And it never fully degrades, rather it breaks down into smaller and smaller pieces that are eventually ingested by marine life..*

The solution?
1. Cut down on you personal plastic use to prevent the plastic waste growing. Refuse single-use plastic, go zero-waste by buying packaging-free, re-use wherever you can, etc..
2.  Dispose of your plastic waste well. Sort your waste and have it recycled.
3. Support initiatives like The Ocean Cleanup to get clean up the plastic soup that is currently polluting our oceans.

That Ms. Bay donates 5% of proceeds to The Ocean Cleanup?

*Source: The Independent